Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore
Brand Marketing
Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision [...]
This Startup Delivers Athletic Entertainers That Millennials Love
Performance Marketing
Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell.
Study: Buick, Chevy See Increase in Consumer Satisfaction
Brand Marketing
While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet.
The 5 Things Marketers Are Saying About Vine’s Loop Count
Performance Marketing
Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on [...]
Buick, Ford Enlist Vine Stars, Get Intriguing Results
Performance Marketing
While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos.
Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?
Brand Marketing
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each [...]