Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes a year after the brand made its big-game debut with a spot starring New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski.
Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood.
Max Greenfield isn't just a famous actor from TV shows like New Girl and movies like The Big Short. He's also a wood-chopping and thumb-wrestling enthusiast—that is, according to Buick's new ads, in which he extols the virtue of the Buick Envision's hands-free features, which help protect his hands so he's free to do both.
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.
Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!
Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell.
While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet.
Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips.
While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos.
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each of the QB's credentials, and vote for the jock whom you think has made the best salesman.