Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips. Loops have replaced revines on the platform.
The development comes as a relief to brands such as Tide, Milk Bone, Charmin and Red Vines that regularly put resources into the 18-month-old social media platform.

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