Brand Marketing

Are Buick and GMC’s Creative Accounts in Review?

RFP said to be circulating in an agency search

By Noreen O'Leary

April 7, 2016

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas.

Noreen O'Leary
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