More Agencies Are Finding Their Own Entrepreneurial Spirit by Partnering With Startups
Brand Marketing
As clients continue to demand more—more content, more impressions, more innovation—the largest agencies are taking some of their best lessons from smaller shops just getting started. From WPP to Publicis [...]
How Johnson & Johnson’s BabyCenter Thinks Local by Going Global
Performance Marketing
The average pregnancy in France lasts 41 weeks; the global average is 40 weeks. It's a small difference, but enough of a nuance for online parenting site BabyCenter to spin [...]
Study Shows Which Mobile Ads Get Millennial Moms’ Attention
Performance Marketing
Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the [...]
Moms Shopping for Baby Gear Are Swayed by Online Recommendations
Performance Marketing
A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear.
Fisher-Price Targets Millennial Moms for the Royal Baby’s Birthday
Performance Marketing
The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares.
Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.