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As we'll all (hopefully) take a moment to recognize Sunday, becoming a mother is one of the biggest and most important decisions a woman makes in her lifetime—and it doesn't just change sleeping habits. Having a baby shifts priorities across the board, from consumer preferences and purchasing criteria to media preferences.
BabyCenter teamed up with the Interactive Advertising Bureau to poll mostly first-time, millennial moms on how motherhood changed the way they thought about brands and used media.