Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom in Hispanics living in the U.S., the Nestlé-owned brand is making a bigger push to target bicultural moms.