A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

Parents applaud (and reward) brands that reflect reality

We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold, notes a new report, "Family Diversity Is the Norm," from YouGov and Johnson & Johnson-owned parenting site BabyCenter.