A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

Parents applaud (and reward) brands that reflect reality

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We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold, notes a new report, "Family Diversity Is the Norm," from YouGov and Johnson & Johnson-owned parenting site BabyCenter.

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