Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul
Kenny Mitchell shares what convinced him to take on the CMO role of Snap, Inc. and how his team is reaching an evolving user base through storytelling and original content.
8 B2B Marketing Resources: Blogs, Research, and Thought Leaders
Performance Marketing
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. [...]
The 10 Most Fascinating People in B2B Marketing in 2019
Performance Marketing
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
15 Must-Attend B2B Marketing Conferences for 2020
Performance Marketing
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. I hope I am not jinxing the trend by commenting on how top [...]
5 Big Changes in B2B Buying Behavior
Performance Marketing
If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been [...]
How Passion Projects and Cause Marketing Can Power Your Marketing
Performance Marketing
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.
New, Big B2B ideas, From MarTech to Dimensional Mail
Performance Marketing
B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of [...]
This Gen Zer Is Out To De-stigmatize Menstruation, One Free Tampon At A Time
Claire Coder dropped out of college to pursue Aunt Flow, a full solution provider that stocks businesses and school bathrooms with organic tampons and pads. On this episode, we chat [...]
Company Data Opens the Door to Data Business Success
The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more [...]
How B2B CMOs Can Give Panicked Salespeople Answers Instead of Discounts
Performance Marketing
Seasoned CMOs have all experienced it. A downturn in business happens, the sales team is flailing and not hitting their numbers, and the sales EVP comes to the CMO and [...]