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If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior that you need to know about.
And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage. Consider these.
The Arrival of Millennials in Business Buying Positions
These 30-somethings are rapidly migrating from researcher and specifier into decision-making roles.