Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?
Brand Marketing
It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you [...]
Papa John’s Picks a New Agency to Help It Go Global
Brand Marketing
Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged [...]
Papa John’s Will Try to Take 1 Million Pizza Orders During the Super Bowl Game
Brand Marketing
Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But [...]
It’s Official: ESPN Scored Cable’s Highest Ratings Ever With College Football Championship
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according [...]
How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship
Performance Marketing
There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for [...]
Arby’s Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It
Creativity
Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year.