The Nihilist Arby's Twitter Account Is Getting Better Engagement Than the Real Arby's

Beefy numbers with death and malaise

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Twitter is loving Nihilist Arby's, which began as a fake-brand-style account on Jan. 14. And if you don't mind a whole lot of absurdist death and doom in your humor, you may enjoy its tweets, too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in