Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game

CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But breaking through the Big Game clutter (and making a lot of dough) is no small task, particularly for companies like Papa John's, which didn't pony up $4.5

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