With hundreds of partnerships between TV shows and various brands, few of those relationships are as unique as the one between FX's quirky Zach Galifianakis clown comedy Baskets and the brands featured on the show.
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.
Arby's has found yet another way to talk about its meat—this time by getting rid of it. On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat. "At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings. "So we've decided to give vegetarians a reason to visit Arby's on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we'll likely bring back the vegetarian menu on Feb. 29 each year."
FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again.
About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often requires bold branding.
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.
'I'll tell you my secret," said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family's storied New York deli. "Red meat and wine."
A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none of which differentiated the brand from competitors or captured what Arby's stood for.
Throughout his tenure as the host of the Daily Show Jon Stewart has loved lampooning one particular sandwich chain: Arby's. Last night, during the second-to-last episode of his 16-year run, Arby's took the opportunity to say goodbye, with a 60-second montage of Stewart's best jokes about the brand.