How Arby’s Broke Its Marketing Slump and Became One of Today’s Beefiest Brands

Brand president says it all began with meat

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none of which differentiated the brand from competitors or captured what Arby's stood for.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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