Arby's Will Offer a Meatless Menu on Leap Day, but It's Basically Just Trolling Vegetarians

Empty sandwiches, full price

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Arby's has found yet another way to talk about its meat—this time by getting rid of it.

On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat.

"At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in