LA Rams CMO Is Bringing SoFi Stadium to the Fans
“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee [...]
How Activision’s Justin Taylor Leverages Listening to Fuel the Future of Gaming
Director of Digital Marketing for Activision shares the importance of collaboration, how his team is experimenting with AR and the valuable advice Kobe Bryant once gave him.
How LVMH’s Andrea Sengara Connects Passion with Movement
Andrea Sengara, SVP of Consumer Marketing and Innovation for Moët Hennessy, on building trust and the power of purpose.
Live Nation EVP Talks AR-Powered Engagement And Future of 5G
This summer at the Cannes Lions International Festival of Creativity, Live Nation introduced new AR features, giving brands a new way to engage with fans and festival-goers at the peak [...]
How Hulu VP Nick Tran Keeps the Brand Culturally Relevant While Leading from ‘the Back of the Pack’
As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand.
How Patrón VP Adrian Parker Uses AR/VR, Bounces Back from Failure and Hires the Best Talent
There’s no one way to describe Adrian Parker. As the VP of Marketing for Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital experience for both brands [...]
Should You Use Augmented Reality With Direct Mail?
Performance Marketing
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I [...]
How Direct Mail Fits in an Omnichannel Strategy
Performance Marketing
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true. Direct mail helps you integrate [...]
3 Trends From CES That Marketers Really Need to Pay Attention To
Brand Marketing
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]
Why the Most Important Word in 2017 Will Be ‘Experience’
Performance Marketing
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is [...]