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3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

8 Predictions for Digital Video in 2017

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

How the Power of Employee Engagement Will Boost Your Business

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one­ click?

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.

On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images