Direct Mail Marketing

How Direct Mail Fits in an Omnichannel Strategy

Headshot of Summer Gould
By Summer Gould

Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true. Direct mail helps you integrate online marketing with the physical world. Research shows people like and trust direct mail across all generations. Direct mail is the tangible component of your omnichannel strategy. It is a physical piece that draws attention and then is remembered better than marketing that’s in digital channels.

When customers and prospects get a mail piece that ties to multiple channels, not only is your branding more effective, but your engagement goes up.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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