ad tech

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability.

Why There’s a Major Disconnect Between the Marketing and Tech Worlds

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire 'ecosystem' comedic—though many would argue that the sums of money involved are anything but a laughing matter.

Why Vox Media Is Embracing New Platforms Like VR and 360 Video


Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking.

This Ad-Tech Player Brilliantly Mocks the Douchey ‘Bro-Bot’ Epidemic in the Industry

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point out such ridiculousness in comedic fashion than the minds within an ad-tech company?

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif.

How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are trending higher so that editors can curate them for their sites.

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.