Ad Tech

Will Publisher-Created First-Party Data Platforms Save Ad Tech?

By Adam Solomon

January 29, 2020

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes.

Adam Solomon

Adam Solomon is the CMO of unstacked data solutions company Lotame.

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