Will Publisher-Created First-Party Data Platforms Save Ad Tech?


Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes.

If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data from different digital properties and sell advertising against the unified audience through proprietary ad-targeting platforms. This push, which comes in response to third-party

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