Adam Solomon is the CMO of unstacked data solutions company Lotame. His background includes stints as an aerospace engineer and patent attorney, plus 21 years in consumer media and marketing technology in leadership roles at Viacom Media Networks, Time Inc., Hearst and PebblePost.
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]
It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with [...]
It’ll also provide more options in commerce.
More and more brands are paying online “influencers” to engage with, positively review and market their products. However, recent federal actions, as well as a strong push from consumer groups, [...]