Adam Solomon is the CMO of unstacked data solutions company Lotame. His background includes stints as an aerospace engineer and patent attorney, plus 21 years in consumer media and marketing technology in leadership roles at Viacom Media Networks, Time Inc., Hearst and PebblePost.
Will Publisher-Created First-Party Data Platforms Save Ad Tech?
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]
2020 Data Predictions for Publishers
It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with [...]
How the Walled Gardens Get More Power From Privacy Regulations
It’ll also provide more options in commerce.
Under the Influence: Disclosure Rules For Celebrity Social Media Endorsements
More and more brands are paying online “influencers” to engage with, positively review and market their products. However, recent federal actions, as well as a strong push from consumer groups, [...]