2020 Data Predictions for Publishers


It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with their audiences and create new opportunities for advertisers. For marketers, audience acquisition and engagement are paramount.

But as investments in data ramp up, so do the challenges. Broad regulatory changes shook the industry in 2019, and there is widespread concern around the future of data targeting in 2020.

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