Portrait of Arun Kumar

Arun Kumar

Arun Kumar serves as IPG’s chief data and technology officer, where he oversees IPG’s global data and technology solutions across the network and leads specialist companies Acxiom, Kinesso and Matterkind.

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Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out

Performance Marketing

Consumers see distrust and intrusion, brands see improved consumer experiences.

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Why There’s a Major Disconnect Between the Marketing and Tech Worlds

Performance Marketing

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I [...]