Direct Supply Paths Are Becoming Standard Practice in Programmatic

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers who sell it.

Jeff Meglio’s career spans over a decade in advertising. His experience across the agency spectrum includes digital account strategy at Corbis, market research at Omnicom's DAS Group, creative video content production for H-Farm, and most recently, programmatic trading at Sovrn

As the VP Global Demand at Sovrn, Jeff works directly with global advertisers, agencies, and trade desks to help them discover and access Sovrn's community of brand safe independent publishers and their highly engaged audiences across programmatic platforms.