Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers

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As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will help publishers drive more revenue, and cut down on slow load pages, says chief revenue officer Ian Kane. Additionally, the startup has introduced a new auction logic technology, called CacheQ, which helps publishers fill video ad inventory at much higher rates.

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