4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs
Brand Marketing
A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.
Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte
Brand Marketing
When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a [...]
Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day
Brand Marketing
After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations.
One CEO’s Prescription for the Ad Industry: More Office Hugs
Brand Marketing
You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud [...]
100 Male Agency Staffers Read Heartbreaking Quotes From Their Female Co-Workers
Brand Marketing
TBWA is using International Women's Day as a time to underscore the ongoing gender disparity in the advertising world, where women influence nearly 80 percent of purchase decisions yet produce [...]
Spotify Is Playing Musical Matchmaker for Ad Agency Staffers on Valentine’s Day
Performance Marketing
Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine's Day. The music-streaming service is doubling as a dating service specifically for people who [...]