ad agency

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.

‘League of War’ Maker Taps First Agency to Help It Compete With Mobile Gaming’s Biggest Names

Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.

McCann Creative Shop in San Francisco Names Its First President

Kelly Johnson has been promoted to president at twofifteenmccann, San Francisco, a new role at the McCann Worldgroup agency following a recent surge in new business.

Havas Chicago Taps GrubHub for New HR Head

Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service.

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a giant, buttoned-down management advisory firm

Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day

After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations.

One CEO’s Prescription for the Ad Industry: More Office Hugs

You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud and for all sorts of reasons. It's your job to smile, open your arms and catch them. Yes, I'm a hugger. I dispense them with reckless abandon. You just got promoted? Bring it in. Your chocolate Lab died?

100 Male Agency Staffers Read Heartbreaking Quotes From Their Female Co-Workers

TBWA is using International Women's Day as a time to underscore the ongoing gender disparity in the advertising world, where women influence nearly 80 percent of purchase decisions yet produce just a fraction of the creative work.

Spotify Is Playing Musical Matchmaker for Ad Agency Staffers on Valentine’s Day

Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine's Day. The music-streaming service is doubling as a dating service specifically for people who work at advertising agencies.

Meet the Ridiculously Cute Pets That Come to Work at L.A.’s Canine-Crazy Ad Agencies

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom or dad to get home and give them some love—before they take it out on a favorite pair of shoes or all over that new rug.