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TBWA is using International Women's Day as a time to underscore the ongoing gender disparity in the advertising world, where women influence nearly 80 percent of purchase decisions yet produce just a fraction of the creative work.
The global network is launching a campaign featuring its legendary agency execs like Lee Clow and Jean-Marie Dru, with the twist being that they're reading comments from women about the double standards of life in the agency world.
TBWA's "Take the Lead" campaign coincides with today's International Women's Day and corresponding theme of "A Pledge for Parity."
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