4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

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A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over in 28 markets around the world, revealed that 73 percent said companies have a responsibility to do more than just generate profit, while 75 percent believed companies have an ethical obligation to operate in ways that do not harm the environment. Respondents included a cross section of consumers representing millennials, Gen Xers and baby boomers.