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Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine's Day. The music-streaming service is doubling as a dating service specifically for people who work at advertising agencies.
For millions, music has its way with hearts, especially on that day in mid-February when the love bugs of the world sign in for Sinatra, and the rest head shamelessly for Dashboard Confessional.
We've all been there: We meet some girl or guy who seems to like all the same groups we like–even those bands with only 1,000 streams a month (far too uncanny to be a coincidence).