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Adweek Honors Its Rising Brand Stars

Brand Marketing

Top marketers feted at the Atlanta City Spotlight event.

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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

Agencies

John McKelvey and Hannes Ciatti—eponymous leaders of New York startup agency JohnXHannes—are multifaceted makers.

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How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

Fashion News

Homegrown and sewn, American Giant hoodies are sold direct to consumers online.

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After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

Brand Marketing

The lumberjack graced Brawny's packaging for 43 years.

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How Iceland Is Managing Its Sudden Tourism Boom

Brand Marketing

The new challenge for marketers is ensuring that Iceland tourism doesn’t become a victim of its own success.

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This Polyglot Makes Brand Messages Work In Every Language

Brand Marketing

The Social Element's languages director Richard Simcott helps marketers connect with consumers around the globe.

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In the Age of ‘Fake News,’ Media Brands Are Turning to Advertising to Promote the Importance of Journalism

Brand Marketing

The proliferation of “fake news” has brought about a wave of advertising from print media organizations looking to underscore the value of responsible journalism.

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An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront

Convergent TV

The company is ready to share its new strategy with buyers with a focus on the company’s 'flagship six' networks with global revenue potential.

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Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands

Brand Marketing

Quantcast uses search to break down audience data and help brands connect with targeted audiences.

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For Some Networks, Bigger Is Actually Better at the Upfronts

Convergent TV

AMC and A+E are reversing course and reinstituting their upfront productions.