If you’re reading this right now, there’s a good chance you’re still trying to find that perfect holiday gift. And if you’re a marketer, you’re probably also worried about how…
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…
Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by…
Ever since Samuel Cunard sent the RMS Britannia across the Atlantic in 1840, the shipping business has looked for various ways to lure passengers aboard—a task that’s not as easy…
With the average American planning to drop over $1,000 this holiday season, 45 percent shopping online and 71 percent paying with debit or credit cards, there’s just one group salivating…
Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…
Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…
Remember that so-called “birther” issue from the presidential campaign? Remember all that press coverage of Donald Trump demanding that Barack Obama turn over his birth certificate—then doubting that the one…
In 1918, the Shwayder brothers of Denver began to manufacture a newfangled kind of luggage called the “suit case.” Facing no shortage of competition from more established trunk makers, Jesse…
