Robert Klara

How Iron Maiden Made the Boeing 747 Badass Again

With a pilot for a singer, it's a match made in metal heaven

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff…

How Waffle House Became Such a Sanctuary for the Broke, Bored and Occasionally Soused

It's cheap, tasty and always open

In 2007, an intoxicated Kid Rock got into a fight at an Atlanta restaurant and wound up in jail. In 2013, a woman was arrested for public intoxication at a…

Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

One of three new initiatives for the salty snack

It might not be as important as the Supreme Court's same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook's coming out, but the LGBT community…

Infographic: A Look at the Millions of Lives Saved and Improved by the Gates Foundation

How $36.7 billion from three donors has made the world a better place

A few years ago, Bill Gates—who, with a personal worth of some $75 billion, remains the wealthiest man on the planet—said something interesting about money: He didn't need it anymore. "Money…

A Million Euro Coins Will Feature a Missing Child's Face Thanks to a Nonprofit and Its Agency

How Wunderman pulled it off

On May 3, 1996, 2-year-old Liam Vanden Branden wandered out the door of his grandmother's house in Mechelen, Belgium. The blond-haired, blue-eyed boy was wearing a gray pullover, green jeans…

Why We Have Jimmy Kimmel to Thank for CVS' Switch to Digital Receipts

The story behind a 7-year push against paper

A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about the…

How Elon Musk's Tesla Brand Has Super Charged Automotive Marketing

But will it drive innovation for the long haul?

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in…

This Home Security Company Turned Phone Tree Hell Into a Cool Marketing Video

Hate being on hold? Everybody does

If you're like most people, you already lament the fact that life is too short. So here's a fact that's really going to bother you: Each year, Americans spend a…

How Moleskine Went From Parisian Scribble Pad to Global Icon

Devotees range from Picasso to Hamilton creator

Lin-Manuel Miranda worked for six years to get his Grammy- and Pulitzer-winning musical Hamilton from his head onto a stage. He worked on the songs everywhere—on his honeymoon, on the…

How Mike's Hard Lemonade Broke a World Record With Its Birthday Marketing Stunt

Blowtorching 50,000 candles on a gigantic cake

Every alcohol brand advises you not to drink and drive, but only one has advised its fans not to drink and play with a blowtorch. If you spend any time on…