Robert Klara | Adweek
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Robert Klara
Vote Now for the Best and Worst Brand Extensions of 2013 Who made great new products—and who just made a mess? It’s your call

The holiday shopping season is nigh, dear Adweek reader. So think of your loved ones and get the plastic out. After all, you might soon be buying the kid a…

December 5, 2013, 3:17 PM EST

How Lennox Figured Out One of the Toughest Jobs in Advertising Making a home HVAC system seem cool

Marketing’s not an easy thing for any company, but some brands have it tougher than others. Case in point: our friends in the heating, ventilation and air conditioning segment. Go…

December 5, 2013, 7:00 AM EST

Holiday Season Means an Onslaught of Limited Edition Products The classic, old marketing play of a false sense of scarcity

It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of…

December 2, 2013, 9:52 PM EST

Love Has Changed the Dog Biscuit Business Is Rover a member of your family?

Among Rodney Dangerfield’s innumerable one-liners was one complaining about his new pet dog: “His favorite bone is in my arm!” (Hey, it was funny in the ‘80s.) It’s anyone’s guess…

November 29, 2013, 12:13 AM EST

Is Dallas Commercializing the Kennedy Assassination? Half a century later, the city struggles to define its brand

The tagline on the Visit Dallas home page says it all: “Dallas: Big Things Happen Here.” Perhaps at no time more than today—the 50th anniversary of President Kennedy’s assassination—will those words…

November 22, 2013, 6:00 AM EST

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

November 20, 2013, 10:32 PM EST

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

Domino Sugar Is Rolling Out Some Sweet New Packaging Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

November 17, 2013, 9:49 PM EST

Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back Marketing lifestyle and product together isn’t always easy for watch brands

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that…

November 14, 2013, 4:00 AM EST

Exactly What Tool Is Craftsman’s Handsome Model Selling? A tale of two ads, generations apart

The business of building a brand name suffers no shortage of hard lessons. Here’s one of the harder ones: Even if your name has been famous for generations, never assume…

November 7, 2013, 8:40 AM EST

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