Advertisement
Robert Klara

How This Watchmaker Is Turning Rock Icons' Clothes Into Classic Timepieces

And why stars like Richards are donating the leather

Wouldn't it be cool to put on an old leather jacket that's been worn, torn and sweat-baptized by your favorite rock 'n' roll god? Well, assuming you can afford it,…

This App Will Help You Find the Perfect Wine to Pair With Your Halloween Candy

Vivino's new guide turns trick-or-treating into an epicurean event

Kids are the primary collectors of Halloween candy, but everyone knows it's the adults who determine how the sweets are purchased, distributed and consumed. According to the National Confectioners Association,…

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

With devotees from Steve McQueen to Adam Levine

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

Adweek’s 2015 Brand Visionary honoree

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa…

Why Adidas's Samba Design Is Still Kicking It After 65 Years

The sneaker with three stripes and 35 million fans

Six years ago, a little-known U.K. film called Awaydays took a nostalgic walk back to the Thatcher-era world of "the casuals," a pack of working-class English adolescents who smoked, drank,…

Why Rob Gronkowski Is Taking 2,500 Fans on a Ridiculously Lavish Pleasure Cruise

NFL star's sea voyage is just the latest extension of his brand

NFL star tight end Rob Gronkowski obviously knows how to play football. He's three years into a six-year contract worth $54 million with the New England Patriots. But the 26-year-old Gronkowski (or,…

How Jimmy Fallon's Mangled Finger Became a Thumbs-Up for Qalo

The silicone wedding bands cops and firefighters made cool

A few weeks ago, Tonight Show host Jimmy Fallon put the term "ring avulsion" into the national vocabulary after he got his wedding band caught on a table during a…

How an Alien Doodle Became Reddit's Simple, Versatile Logo

Meet Snoo, the most recognizable extraterrestrial since E.T.

This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet…

Advertisement