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Robert Klara
New York’s Most Famous Bohemian Landmark Just Joined the Establishment Hotel Chelsea becomes a boutique chain

Even by New York standards, the Hotel Chelsea—a red brick monolith that’s dominated West 23rd Street for the past 129 years—is a hostel like no other. Behind its wrought-iron balconies,…

May 25, 2014, 8:34 PM EDT

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener How the winds have changed for Air Wick

In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised…

May 15, 2014, 6:46 AM EDT

Bad Grammar Are Bad for Branding Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

May 9, 2014, 1:09 PM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

Imagine: A Cologne for Your Car Mercedes and Rolls already scent their cars. Are Ford and GM Next?

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the…

May 6, 2014, 6:02 AM EDT

How the Fist Bump Became Mainstream Enough for an Insurance Company That famous moment 6 years ago

There’s no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where…

April 30, 2014, 9:56 PM EDT

Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity Flat-screen TVs? Meh

It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972. But while it…

April 29, 2014, 2:49 PM EDT

Maybach to Make Comeback—But How? Mercedes' super-luxe nameplate will still face challenges

The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to…

April 25, 2014, 2:24 PM EDT

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