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Robert Klara

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Taking user-generated content to a new level

             Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might…

M&M's Just Turned 75. Here’s How It Kept Consumers Interested for So Long

And became America's best-selling candy

As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not…

Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers

James Bond's ride shifts into a new gear

Several minutes into the 1964 movie Goldfinger, James Bond (played by Sean Connery) saunters through MI6 and asks Q what's become of the Bentley he always drives. "Oh, it's had its…

Benicio del Toro Would Like to Remind You Who He Is in Self-Mocking Heineken Ads

'There's more behind the star'

Benicio del Toro has a problem. The Oscar-winning actor is famous, charming and rife with rugged good looks—yet the public still confuses him for other leading men. It's a strange…

Can Steinway Lure a New Generation of Piano Lovers and 'Cultured Achievers'?

Inside the legacy brand's unprecedented campaign

Maroon 5 keyboardist Jesse Carmichael is a pretty Zen kind of guy, at least that's the way he's portrayed in a new 90-second online video for Steinway & Sons. Just…

How Oscar Became Hollywood’s Most Recognizable Leading Man

And he just got a makeover, too

Face-lifts are nothing new in Hollywood, but the one that made the news last week caused a stir nevertheless. The 88-year-old in question still had a strong jawline. His pecs…

Can This Thai Lager Convince American Millennials It’s Not Just Another ‘Asian Beer’?

Chang ready to uncap U.S. marketing push

If you've dined in one of the 5,000 or so Thai restaurants in the U.S. (and bothered to check its beverage selection), you may have noticed a beer called Chang.…

How Nokia’s Original Ringtone Became the Most Played Tune on the Planet

A 1902 Waltz ushers in the age of mobile

When Audrey Arbeeny addresses an audience, she likes to play a game called Name This Sound. Arbeeny, founder of the New York-based sonic branding firm Audiobrain, plays several jingles in…

Smythson Is Bringing a Century of U.K. Style to New U.S. Stores

Leather goods were favorites of Grace Kelly, Katharine Hepburn

It printed fine stationery for maharajas and gold-emblazoned address books for Katharine Hepburn. Its leather goods and travel accessories found their way into the homes of Grace Kelly and Vivien…

Why American-Grown Flowers Are the Latest Valentine's Day Trend

Most blooms given in the U.S. weren't grown here

Kasey Cronquist likes to tell a story about a retail partner of his who found a way to boost flower sales by 300 percent. The retailer, an Oklahoma grocery chain,…

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