Robert Klara | Adweek
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Robert Klara
The Changing Role of Bartenders in Ads He’s not the old Jake we used to know

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to…

March 20, 2014, 5:45 AM EDT

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

March 17, 2014, 7:50 PM EDT

15 Purchases That Might Outlive You Brands that guarantee you’ll be satisfied with their stuff

Despite the rage of disposable clothing and the rise of America’s throwaway culture, some brands do still make things for keeps—and offer satisfaction guarantees to go along with them. Read…

March 17, 2014, 7:49 PM EDT

Guinness Is the Latest Beer to Boycott N.Y.'s St. Pat's Parade, but How Much Does It Matter? Brand snubs have snowballed

With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to pull its support of the legendary…

March 17, 2014, 1:58 PM EDT

Cruise Ships Now Depend on Parents Bringing the Kids Along Disney helped change the industry

In the summer of 1951, a passenger aboard the RMS Queen Elizabeth had plenty of things to do. There was shuffleboard, deck tennis, books to borrow from the library. The…

March 13, 2014, 7:39 AM EDT

Kids Need a Cool Lunch Box, and Marketers Know It Who are the stars stamped in metal these days?

According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria…

March 10, 2014, 10:00 PM EDT

Tetley Tea Keeps Changing With the Times Ads have evolved dramatically over the years

In the wide world of corporate bromides, “evolve or die” is one of the most enduring. It holds true for e-commerce. It certainly applies to personal electronics. And apparently, it’s…

March 6, 2014, 5:51 AM EST

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Hopping Amtrak's SXSW Express Government railroad's social media marketing seems just the ticket

These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried…

February 28, 2014, 11:58 AM EST

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

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