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Robert Klara

Why Is Every Car on the Road Black, White, Gray or Silver?

Color choices reveal more about you than you'd think

Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame…

Can Yoga and a 24-Hour Test Drive Convince Young People to Buy Buicks?

Where wellness meets the road

If a dealership let you take a new car home for a whole day and night, would it increase the chances that you'd buy it? Buick hopes so. As the name suggests,…

Look Out, Coconut Water. Maple Water Could Be the Next Big Thing

It's tapped from trees, but is that a selling point or liability?

In the $13 billion bottled-water business, beverage companies like Nestlé and PepsiCo use all sorts of sophisticated equipment to fortify, blend and infuse ordinary water with everything from vitamins to…

How Mick Jagger's Mouth Became the Rolling Stones' Legendary Logo

A young designer, a Hindu goddess and £50

In early July, tickets went on sale for the Saatchi Gallery's 2016 show "Exhibitionism," two full floors of posters, costumes and other iconography belonging to the Rolling Stones. London buzzed…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Throwback Thursday: Sex on the Beach, Coca-Cola Style

In 1963, this ad was risqué

As the 1960s dawned, Coca-Cola faced a challenge: A drink called Pepsi was siphoning off younger consumers with ads aimed at the "Pepsi Generation." One of Coke's (many) responses was…

Plucky Jim Perdue Returns to TV, Crying Foul Over Competitors' Claims About Antibiotics

Tough men, tender chickens

Jim Perdue—son of Frank, the tough man who made tender chicken—is back pitching Perdue Farms poultry. At a time when most every TV spot features models and celebrities, Perdue might seem…

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

Experts say you can bet on it

The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put…

How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry

The original thirst quencher

Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary…

Throwback Thursday: When Lassie Modeled Mink

The fur-on-fur Blackglama spoof from the pages of Dogue magazine

Fashion mavens growled when they saw this 1986 ad gracing the pages of Dogue magazine. Wait, not Vogue? No, Dogue. Published as a spoof of the famous fashion glossy by…

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