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Robert Klara

11 Brand Names That Simply Couldn't Survive the Times

Ayds diet candy and Isis Chocolates were doomed

Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been making its famous pralines since 1923, but…

How Sony's Walkman Changed the World

Before CDs and MP3s, this little machine made music portable

Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each…

How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include…

Why the Magic 8 Ball Still Holds Our Fascination

Can a classic toy stay relevant? Signs point to yes

Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…

These 13 Visually Stunning Ads Offer a Glimpse of Airlines' Golden Age

When seats were wide, wine was cold and life was good

Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium…

Seriously: Why Can't Ben & Jerry's Make a Cannabis Ice Cream?

Founders are for it, fans are pumped, but it won't be easy

The happy duo of Ben Cohen and Jerry Greenfield (better known to snackers as the men behind Ben & Jerry's ice cream) fired a shot heard around the pot world…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

Brands That Make Your Mobile Life Cooler

Texting gloves, mobile surgeons and purse chargers are part of a $125 billion business

The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale of devices and the data plans that go with them. But a…

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

50 Cent Wants His Energy Drink to Be About Sales, Not About Him

Celebrity branding without the celebrity

Like many musicians, the erstwhile giants of hip-hop have discovered that selling brands often means a more reliable revenue stream than selling music. It's why the aughts have found Sean…

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