Robert Klara

Veteran Ad Woman Recalls What It Was Like to Work for 'the Queen of Mean,' Leona Helmsley

She scared everyone, but revolutionized advertising

Even though nearly four decades have passed, Jane Maas remembers her scariest client as though it were yesterday. "She was a bully. It was such a torment to work with her,"…

Why This Shopping Mall Toy Retailer Is Now Selling Teddy Bears at Sea

Build-A-Bear sees bright horizon on Carnival cruises

Several years ago, British hospitality company Travelodge conducted a survey of 6,000 adults and uncovered a startling fact: 25 percent of businessmen on the road, once they're safely removed from…

Why This Swedish Backpack Company Is Partnering With NYC's Storied Explorers Club

Teddy Roosevelt's old haunt welcomes Fjällräven

Sixty years ago in the town of Örnsköldsvik, Sweden, a teenage boy named Åke Nordin was planning an ambitious hike—but he had a problem. Backpacks at the time were ill…

Pan Am’s Soaring Brand Image Comes Alive in These Remarkable Old Photos

New book charts the course of a pioneering airline

Among the year's stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl…

Why Hershey’s Kisses Have Been Part of the Cultural Fabric of the Holidays Since 1907

The No. 1 selling confection

Twenty seven years ago, John Dunn, brand manager for Hershey's chocolate, was in San Francisco at Colossal Pictures to oversee some new TV spots. The shoot went faster than Dunn…

How This Pet Food Brand Got Ice-T to Dress Like His Bulldog

Cesar's holiday sweater campaign celebrates the tackiness in all our hearts

As America gears up for Hanukkah, Christmas, and Kwanzaa (on Dec. 24, 25 and 26, respectively), there's another year-end holiday coming even sooner, on Dec. 16. The good news is…

How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool

Millions of people are willing to watch

According to the Hearth, Patio and Barbecue Association, only about half (52 percent) of American homes have a fireplace. For the 48 percent of us who are flueless, it's not…

Self-Help Godfather Dale Carnegie's Namesake Course Is Rebranding for the 21st Century

Reaching millennials and remaining relevant

If you're among the fortunate few to be invited into Warren Buffett's office in Omaha, Neb., you might notice something unusual about the walls. The billionaire investor and Berkshire Hathaway founder…

How Tito’s Vodka Poured On the Charm and Grew Bigger Than Texas

'Handmade' hooch now sells 3 million cases a year

Bertito Beveridge—"Tito" to everyone—likes to tell the story of how he first tried to get into the liquor business in 1993. The Texas-born geophysicist-turned-mortgage broker, who'd begun adding flavors to…

Black and Decker Got Belgians to Eat Dinner Right Off the Floor of an Old Post Office

A daring stunt to promote the Steam-Mop

Everybody's heard the saying—often in reference to how well someone kept house—that the floor was so clean you could eat off it. But nobody really meant that literally, did they? Well,…