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Robert Klara

Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

How Nars created a 'Breakthrough' event

Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire…

How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping

Old-fashioned threads, cutting-edge spaces

When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765…

11 Brand Names That Simply Couldn't Survive the Times

Ayds diet candy and Isis Chocolates were doomed

Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been making its famous pralines since 1923, but…

Brands That Make Your Mobile Life Cooler

Texting gloves, mobile surgeons and purse chargers are part of a $125 billion business

The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale of devices and the data plans that go with them. But a…

Five Brands That Turned 100 Years Old in 2014

And why they still matter

One of the strange things about living with so many brands is that we don’t notice how short their tenure can actually be. Many companies that once seemed to be…

7 Hipster T-shirts Featuring Brands Hipsters Would Never Buy

Days Inn? Brillo soap pads? C'mon

Even if you count yourself as a hipster, there’s a good chance you’ve grown weary of all the other hipsters sporting a certain piece of street gear: the retro brand…

6 Ways to Smuggle Your Booze Into the Game

Heads up, NCAA fans: These brands have the solution to a dry stadium

With the college football season barely two weeks old, schools that aren’t in the five power conferences are scrambling for ways to boost revenue for their stadiums. One sure-shot marketing…

The 6 Greatest Spokescats in the History of Advertising

Famous felines that found careers in marketing

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…

5 Totally Drinkable High-Proof Liquors That Will Make You Look Cool

Why brands are drunk on high-octane booze that's gone high-class

Imbibers who make high demands of their bourbon and vodka can’t help but have noticed the proliferation of boutique spirit brands lately. These are the liquids that differentiate themselves with…

5 Musical Instruments You’d Die to Own

Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

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