Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
How 5 Companies Built Sonic Logos to Immortalize Their Brand
Why sound became key for Intel, Netflix, NBC, TD Bank and McDonald's.
3 Ways Skittles Is Refreshing Its Logo and Packaging
Mars brand Skittles is tweaking its identity without losing familiarity.
T-Mobile Appoints Kristin Harrer as Senior VP and Chief Brand Officer
The veteran marketer previously served at Nike, and was CMO of Dollar Shave Club and Vans.
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
A big billboard meets a sensitive issue.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
A new study shows Vicks and Crest have memorable logos, while Duane Reade and Proactiv struggle with recall.
BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer
Alex Craddock will assume expanded duties on the heels of a major restructuring.
Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically Incorrect Tagline
The Martin Agency triples down on the pizza chain's Better slogan.
The Enduring Power of Carhartt Comes From More Than Style
How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.
CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
Hitting hard business goals is now the top objective for top marketers.