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Robert Klara
Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Moonshine Leaves the Woods for Store Shelves Enter Tim Smith’s Climax

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real:…

February 3, 2014, 11:18 PM EST

Smoke-Free, No Reservations What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

January 22, 2013, 5:36 AM EST

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Lucky Chang What's next for the Momofuku empire?

A canvass of the food world reveals that the top 10 celebrity chefs are worth a collective $948 million. As everybody knows, only a relative few cooks will ever reach…

August 6, 2012, 6:33 AM EDT

The Electric Cars You Haven't Heard Of

These are heady times for electric vehicles. Experts predict that sales of the internal-combustion engine will peak in 2020—that’s just nine years away—after which EVs will drive into the sunset…

April 11, 2011, 12:00 AM EDT

Daymond John: Swimming With a Shark (Q&A)

Daymond John is an unlikely tenant for the 66th floor of the Empire State Building. In 1992, as a teenager in Hollis, Queens, John sold home-sewn, tie-top hats and dreamed…

April 4, 2011, 12:00 AM EDT

Red Wing Shoes Is All-American, Makes Videos to Show It

Remember when you used to see Made in the U.S.A. on, you know, things you bought? Most “All-American” brands these days would rather you not know that their stuff isn’t…

March 30, 2011, 12:00 AM EDT

Teen Dream: Driver's Ed, Courtesy of Mercedes

Marketing 101 (along with actual demographic research) teaches that brand loyalty tends to be established at a young age—the painfully image-conscious adolescent years, especially. This is why a number of…

March 23, 2011, 12:00 AM EDT

The Brands of Windsor

For the moment, Prince William and Kate Middleton are more than the world’s most famous betrothed. They’re the most effective piece of brand marketing machinery we’ve seen since Sarah Palin…

March 21, 2011, 12:00 AM EDT