Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…
When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…
A canvass of the food world reveals that the top 10 celebrity chefs are worth a collective $948 million. As everybody knows, only a relative few cooks will ever reach…
These are heady times for electric vehicles. Experts predict that sales of the internal-combustion engine will peak in 2020—that’s just nine years away—after which EVs will drive into the sunset…
Daymond John is an unlikely tenant for the 66th floor of the Empire State Building. In 1992, as a teenager in Hollis, Queens, John sold home-sewn, tie-top hats and dreamed…
Remember when you used to see Made in the U.S.A. on, you know, things you bought? Most “All-American” brands these days would rather you not know that their stuff isn’t…
Marketing 101 (along with actual demographic research) teaches that brand loyalty tends to be established at a young age—the painfully image-conscious adolescent years, especially. This is why a number of…
For the moment, Prince William and Kate Middleton are more than the world’s most famous betrothed. They’re the most effective piece of brand marketing machinery we’ve seen since Sarah Palin…
In case you haven’t noticed, something interesting is afoot in the world of celebrity endorsements. More and more of the stars involved aren’t just pushing brands—they’re pushing daisies. Yes, dead…
If we’re reading it correctly, The Brander—a Zurich-based online magazine (www.thebrander.com) that launched on March 10—is proof of two enduring truths in marketing. First, brands are increasingly indistinguishable from life…
