Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."

Joy Bauer’s Nourish Happily Breaks Every Rule of Snack Foods

Three years after launching her own line of healthy snacks, Bauer has decided it’s time for an overhaul. The new and improved version debuts today.

Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century?

Mason jars exude an authenticity that somehow manages to be humble and sophisticated at the same time.

Chuck E. Cheese’s Lowers the Lights and Noise Once a Month for Kids With Autism

CEC Entertainment rolls out Sensory Sensitive Sundays for autistic children at Chuck E. Cheese's nationwide.

The Founding Love Story Behind This Luxury French Swimwear Label

How a love affair in France conceived the world's most luxurious swimwear brand.

Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows

It's a limited-time promo, but will health advocates be sweet on it?

It Turns Out That Nearly Half of Moms Regift, Return or Throw Away Their Mother’s Day Presents

A new survey shows that quality time with their children beats most gifts—except jewelry.

How a Musician Became an Experiential Brand Marketer as Zappos’ ‘Fungineer’

The fungineer role, created especially for Tyler Williams, is part of Brand Aura, an experiential marketing division of Zappos.

Slime Is All Over Instagram, and It’s Paying Off for Brands That Make or Sell the Ingredients

For many brands, the substance that's all the rage with tweens is a recipe for revenue, with the likes of Michaels, Elmer’s and McCormick & Co. all benefiting from the trend.

How 2 Brothers Built a Greeting Cards Colossus and a Brand Synonymous With Mother’s Day

Hallmark founder J.C. Hall started selling postcards in 1910 and offering cards in envelopes 5 years later. The Hall siblings’ 'mark of quality' gave the company its name.

Call for Submissions: Help Us Find Adweek’s Brand Geniuses for 2017

Nominations are now open for marketing’s top honor.