Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."
Mapt Gear says everybody's sick of being walking billboards.
The history of the strange sweets that taste like chalk and feel like a text message.
It's darkening the blue, nixing the yellow and making other digital-age tweaks.
A one-stop guide to the perplexing world of marketing around the games.
And he's getting an assist from crowdsourcing platform Betabrand.
Lucas is the first 'Gerber Baby' with special needs.
There's money in missing the past—even if the past really wasn't so good.
Confused? So was Chris Hemsworth.
New social videos offer a peek at the venue's wireless infrastructure.
This is the story of the little pink packets that revolutionized the concept of sweetness