Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.
Patrick Coffee is a senior editor for Adweek.
Patrick Coffee is a senior editor for Adweek, where he specializes in covering agencies, brands and industry trends. He is editor of Adweek's AgencySpy blog and Industry Bulletin.
The world's most valuable company will be producing more social-first work targeting local audiences.
The Montreal-based company "has been tormenting kids for a few years now" with its uniquely bitter taste.
The campaign, which debuted during the Grammys, also includes a remix by up-and-coming rappers Desiigner and MadeinTYO.
Adweek's U.S. Media Agency of the Year secured midsize clients like TracFone, Hallmark and Swarovski
The company looks to increase the scale of its marketing efforts while moving 'at the speed of culture.'
The agency is partnering with the Makers Conference and the City of Los Angeles to bring more attention to famous females with "Put Her on the Map."
The parent company of Barbie, Hot Wheels, Fisher-Price and American Girl continues its pivot away from DVD and TV-based promotions.