The chain replaced its CMO in the middle of the review.
Patrick Coffee is a senior editor for Adweek.
Patrick Coffee is a senior editor for Adweek, where he specializes in covering agencies, brands and industry trends. He is editor of Adweek's AgencySpy blog and Industry Bulletin.
Some spoke out on social media about the need for healthy working conditions in the industry after the brand strategist's death.
Agency principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with a significant minority share in the business.
The world's most valuable company will be producing more social-first work targeting local audiences.
The Montreal-based company "has been tormenting kids for a few years now" with its uniquely bitter taste.
The campaign, which debuted during the Grammys, also includes a remix by up-and-coming rappers Desiigner and MadeinTYO.
Adweek's U.S. Media Agency of the Year secured midsize clients like TracFone, Hallmark and Swarovski