The Windy City played a game of musical chairs this week as two of the town’s top ad agencies named new creative leads just 24 hours after Leo Burnett did the same.
Less than three months after former CCO Liz Taylor left to lead global creative at the Publicis network, FCB has hired acclaimed Chicago-area creative Andrés Ordóñez of Energy BBDO to succeed her, effective Sept. 3.
At the same time, the Omnicom shop promoted Josh Gross and Pedro Pérez to serve as co-CCOs.
“We made a dream list of a diverse group of people we felt would take FCB Chicago to the next level. I was humbled by the response,” read a statement from FCB global CCO Susan Credle. “As we spoke to these talented leaders, one person kept rising to the top. Andrés Ordóñez. Across disciplines, I kept hearing, ‘It’s Andrés.’ Andrés made an impression on all of us. But what is even more impressive are the beautiful words shared by people who have worked with him. FCB, and the industry at large, will benefit from Andrés’ leadership.”
Ordóñez joined Energy BBDO in 2014 and became top creative two years later. Since then, he has helmed acclaimed campaigns for Wrigley, SC Johnson, Avocados from Mexico and more. Adweek named him one of its Creative 100 in June on the strength of such work as “Prescribed to Death,” a PSA for the National Safety Council.
Prior to his tenure at BBDO’s Chicago outpost, Ordóñez worked for the agency in San Juan, Puerto Rico, and spent time at Miami’s Zubi Advertising and The Bravo Group, a division of Y&R.
“I am very happy to have the chance to work with Susan. Even before I ever met her, it felt like I was in her orbit because of the places we both worked and the kinds of ideas we have created for brands. I know we will do great things together,” Ordóñez said.
In an all-agency memo, Credle and FCB Chicago CEO and president Michael Fassnacht referenced their agency’s 2019 Cannes Lions haul powered, in large part, by the New York office’s “Whopper Detour” campaign for Burger King.
“As a company, we live by the phrase, ‘Never Finished.’ It drives us to always reach higher,” the memo reads. “We are excited to welcome Andrés, and we see great opportunity in his spirit of creative excellence to continue fueling our agency’s momentum after our historic Cannes performance and recent string of new business wins.”
Credle also credited Ordóñez with leading the team that won Champion’s review and creating work “throughout the Americas, China and Europe.” Throughout his career, his work has been honored by Cannes Lions, Clios, D&AD, One Show, New York Festivals, WARC and the Effies, among others.