Down but Not Out, Gerry Graf Still Believes 'Creativity Sells a Ton of Shit'

As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients

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When news broke earlier this week that independent, famously “crazy” creative agency Barton F. Graf would shut its doors at the end of the year, many ad industry veterans shared their thoughts on the implications behind the slow closure of a shop known for making legitimately unusual work for a wide variety of clients while also poking a good bit of fun at advertising itself.

To learn more, Adweek sat down with the man at the center of it all: founder Gerry Graf.

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