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Gabriel Beltrone

Kmart and Joe Boxer's High-Tech Bracelet Measures Inactivity and Celebrates Your Laziness

Nike FuelBand may have fizzled out, but luckily the Joe Boxer Inactivity Tracker is here to take its place. Kmart is promoting its Joe Boxer pajamas with a new digital bracelet…

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Butter brand gets jazzy with W+K

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer…

This Cool Tumblr Imagines If Ad Agencies Were Ice Cream Flavors

If famous ad agencies were ice cream brands, what flavors would they be? Aditya Hariharan and Joshua Namdar, a pair of students at the Miami Ad School in New York, took…

Ikea Gets Into the Wedding Business, Promising to Marry People via Webcam

If your dream wedding includes getting married via webcam, you should sign up for Ikea's newest service. The Swedish furniture chain has launched "Wedding Online," a (somewhat) tongue-in-cheek site that lets…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

Pentagram Designs Climate Change Posters Made Completely Out of Emojis

Emojis are everywhere these days—even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn't clear) at the recent People's…

Century 21's New Campaign Is Made Entirely of Moving Boxes

When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is. The new stop-motion…

Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage

Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from…

DirecTV Ditches Rob Lowe for Hannah Davis and a Horse in Shamelessly Silly New Ads

DirecTV doesn't want you to have to look at ugly cable wires and boxes. So, it's putting Hannah Davis on your screen instead (and saying goodbye to Rob Lowe). Sports Illustrated's…

Ad of the Day: Dirty Dishes Don't Have to Rule Your Life in These Delightful Ads for Soap

W+K brings another mundane product heroically to life

Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser)…

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