Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
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Gabriel Beltrone
Are Highway Billboards Becoming the New Home of High Art? Advocacy groups turn interstates into galleries

Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well. A number of billboard installations have been popping…

August 19, 2014, 10:06 AM EDT

Inventor of the Pop-Up Ad Apologizes for Helping to Ruin the Internet Ethan Zuckerman calls for revenue reform

If you were looking for someone to blame every time a pop-up ad mars your Web-browsing experience, here's a guy who'd like to nominate himself—and offer his apologies. Ethan Zuckerman, Internet…

August 18, 2014, 9:03 AM EDT

Reebok Offers 1-Year Fitness Package to Whoever Gets the Biggest Reebok Tattoo 1-day contest in Sweden has $5,800 prize

Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the…

August 14, 2014, 9:33 AM EDT

A bicycle rally rides through Detroit.
Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

August 12, 2014, 9:42 AM EDT

A woman places tarantulas on a man's chest.
Canadian Cancer Society Invites You to Fight Your Fears and Help Save Lives at the Same Time Raise cash by facing your phobia

Are you afraid of heights? Swimming with sharks? If you have a phobia you've been meaning to overcome, now is a particularly good time, thanks to a new campaign from…

August 11, 2014, 2:15 PM EDT

DirecTV Strikes Gold Again With Manning Brothers Rap Sequel It's a 'Fantasy Football Fantasy'

Eli and Peyton Manning are back to rapping for DirecTV, and it's still pretty glorious. Last summer, the pro footballers and the satellite provider graced us with "Football on Your Phone."…

August 11, 2014, 12:30 PM EDT

Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans Reasonable or self-defeating?

Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show. Last week, two…

August 11, 2014, 11:03 AM EDT

Ad of the Day: Penélope Cruz Drives Models to a Desert Striptease for Agent Provocateur NSFW, obviously

Penélope Cruz is back to hawk L'Agent, the lingerie line she and her sister Monica developed for Agent Provocateur. And in the least surprising news of the year, the ad…

August 8, 2014, 8:02 AM EDT

Kids' Ideas for the Car of the Future Will Warm Your Cold, Old Heart Concepts in Toyota contest could save the world

Live long enough and you just might see an automobile that sucks up discarded plastic bottles anteater-style through its front and spits them out the back as recycled plastic bricks…

August 7, 2014, 3:10 PM EDT

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

August 6, 2014, 11:28 AM EDT

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