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Gabriel Beltrone

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings,…

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics,…

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at…

This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section

A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted. The Daily Times…

This Stroller Brand Made an Exact Adult-Size Replica So Parents Could Test-Ride It

Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy,…

Royal Danish Theatre Just Put Out a Truly Crazy Paean to the Creative Process

The ballerinas at the Royal Danish Theatre are not messing around. Tutu-clad dancers wield AK-47s in a new ad for the theater, celebrating the many hands and hard work that go…

Airbnb's Cool Retro Ads for the Brooklyn Half Marathon Ask You to (Gasp) Call This Number

Airbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree. To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech…

Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.  In a new…

Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land O'Lakes Ads

The Martin Agency's first work for the brand

American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy…

Stuffed Animals Get Transplants in Adorable Campaign About Child Organ Donation

Imagine a plush rooster with a frog's foot where its comb should be. Such a creature now exists, thanks to a new campaign in Japan. To raise awareness of a shortage…

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