Staff Writer
Gabriel Beltrone, an information and culture junkie, came to Adweek from Politico where he was an assistant editor. When not glued to his computer screen, Gabe’s writing folk songs or haunting the East Village. Currently his favorite fiction author is Don DeLillo.
Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares. Extinction-level events have become a popular theme for brands…
Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…
Here's a fun spectacle: Turn an entire football stadium into a giant dub-step light show. A group of artists led by production house Bodega Studios shot thousands of still images…
Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief…
Here's a twisted take on employee motivation. Belgian monarchy ad agency Mortierbrigade has devised a medieval cutting-edge system of housing to inspire its peasants interns to work harder. Mortierbrigade generously…
If you're an awkward, love-starved guy pushing 30, Whole Foods wants to help you find a date. The health-focused supermarket giant is poking a little friendly fun at itself, and its…
Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…
You’re out drinking, texting furiously and your smartphone dies. Panic? No! Cue the Juicebox—the pay-per-charge station coming soon to a watering hole near you. The product’s launch is still in its…
Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer…
Boost Mobile wants you to feel safe. The Sprint-owned mobile provider is out with a new spot that parodies the slit-your-throat thriller genre to peddle its "Shrinkage" plan—an option, the company…
