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Falling on Def Ears: Marketers Slow to Embrace HD Ads Luddites could miss out on as much as $8.2 billion per year

If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand. From October 2010 to September 2011, the insurance provider…

February 09 2012

Doritos Pays Double to 'Crash the Super Bowl' Winners 'Man's Best Friend' and 'Sling Baby' directors each win a cool $1 million

Doritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped…

February 08 2012

In Britain, Bus Shelter Ads Smell Like Delicious Baked Potatoes An upgrade on existing odors

Ah, the complex olfactory bouquet of the urban bus shelter. Trying to identify individual odors within such dense scent tapestries can be difficult, and most disturbing. That's not the case,…

February 08 2012

Old Milwaukee Airs Will Ferrell Super Bowl Ad in North Platte, Neb. The most local of local buys

Will Ferrell's series of local Old Milwaukee ads—which were shot and aired only in Davenport, Iowa, Terre Haute, Ind., and Milwaukee—was one of the funnier and more peculiar campaigns of…

February 06 2012

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

February 03 2012

Jack in the Box: If You Love Bacon, Why Don't You Marry It? The latest love song to pig shavings

Jesus Christ, it never ends. Jack in the Box takes America's (literally) unhealthy bacon obsession to the next level with its "Marry Bacon" TV commercial from Secret Weapon Marketing, which…

February 03 2012

Jack in the Box Super Bowl Campaign Weds TV, Digital Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…

February 02 2012

Amateur Hockey Players Treated Like Pros by Budweiser Canada Great sports stunt timed to Super Bowl

We've been focusing on the U.S. Super Bowl ads this week, but here's a good one that will air on the Canadian broadcast. Filmmakers told two recreational hockey teams in…

February 02 2012

Ad of the Day: David Lynch Coffee The director brews up another unsettling spot for his house blend

David Lynch really likes coffee. In an article for the Huffington Post detailing his obsession with the caffeinated beverage, the famed director says he was once in the habit of…

February 02 2012

Elton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup John is king in Melanie Amaro's medieval rock fantasy

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…

January 30 2012

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