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Advertising & Branding

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Food & Beverage

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

Who will consumers trust—bloggers or brands?

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog…

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

High-alcohol brew gets mysterious intro

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is…

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

Help yourself to a cheeky pint

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency…

Coca-Cola Brings Back Personalized Bottles, With Four Times as Many Names

Sales of 20-ouncers jumped 19 percent last year

It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring personalized names on bottles, helped Coca-Cola achieve the largest year-over-year growth in 20-ounce packaging…

For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar

It didn't go over so well

Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried…

Ad of the Day: Sylvester Stallone Brings the Heat in This Ridiculous Ad for a British Bakery

Fun stuff from WCRS

Yo, Adrian! Sylvester Stallone is in this British commercial for Warburtons bakery. Guess he didn't make enough dough in Hollywood. Sly rises to the occasion, though, in this wry-humored spot from…

It’s a Family Affair at This Website Maker in Williamsburg

Blenderbox, like its married founders, mixes tech with design

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to building websites for the likes of…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

A Kid Grows Up Really, Really Fast in BBH's Latest Cute Ad for Robinsons

From baby to a man in 60 seconds

BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous "Pals" ad from 2013, which really is…

Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee…

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