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Advertising & Branding

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Food & Beverage

California Avocados Made Fun Recipe Videos Around Each Super Bowl Food Ad

MullenLowe shows how anything can pair with avocados

The California Avocado Commission had one of cooler Twitter stunts going during Super Bowl 50—all connected to the food advertisers on the game. Every time a food or beverage ad aired,…

Snickers Just Ran a Mini-Sequel to Its Marilyn Monroe Super Bowl Ad During Colbert

And it looks like Eugene Levy still hasn't gone home

Snickers wasn't done for the night when its "Marilyn" spot aired on the Super Bowl broadcast. The brand also prepped a little 15-second follow-up spot from BBDO New York, which…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Jack Crosses the Delaware in Jack in the Box's Regional Super Bowl Ad

With new agency, the mascot is back, but his voice is gone

Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad…

Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50

Mini-cans tease partnership

Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of Coke,…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Aspirational message doesn't quite hit the peak

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Willem Dafoe Recreates Marilyn Monroe's Skirt-Blowing Scene in Snickers' Super Bowl Ad

Latest 'You're Not You' spot from BBDO

After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out…

Erwin Penland President Resigns After Less Than 3 Months

Joe Saracino headed to Chick-fil-A

Joe Saracino, who was promoted from CMO to president of Erwin Penland in November, announced today that he will resign to accept a top marketing job at Chick-fil-A, which is…

Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today

Welcome to the Wonder Vault

If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door. Actually,…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

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