Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once again solid. Tales of dollars being pulled out of TV budgets are fading and the flow of industry open letters has stopped.
“I have not heard much at all," said Andrea Kerr Redniss, chief activation officer, Media Storm. "The digital marketplace is just not at a point where widespread upfronts are required across most sites."