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After a day of NewFronts panels in which multiple presenters talked about consumers’ accelerated migration from linear to streaming during the pandemic, the Interactive Advertising Bureau released its annual video ad spend study, which indicates that many buyers are starting to shift some of their broadcast and cable ad spend to connected TV.
More than half of buyers said they are moving some of their linear ad spend to connected TV, which includes several of the companies that presented during Monday’s NewFronts, like Roku,
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