How Brands Can Help the Summer Olympics—and Brazil—Thrive Again
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.
Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble
It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have doubts about their affiliations with the world's biggest sporting event.
New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.
On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.
Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Fox Sports Gets World Cup Fans Revved Up for Round 2
Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social media explosion?
Here’s a Timeline of Brands Scoring Big in Social Media in 2014
It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer.