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Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Google said the Oscar campaign for iTunes competitor Google Play was the first time it used its ad technology to advertise its own business, though it has run similar campaigns for other brands like one for Nike during the World Cup.
The search giant has been building out its ad network to not just deliver ads in real-time but also craft the creative on the fly.
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