Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses


It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have doubts about their affiliations with the world's biggest sporting event.

Top sponsors McDonald's, Adidas and Budweiser expressed concern today over corruption charges brought against FIFA officials, and the indictments were just the latest bout of negative publicity.

Some in the ad world said the backlash could cost FIFA sponsorships.

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