Can Twitter Finally Make Periscope Soar as the Livestreaming Space Heats Up?
Performance Marketing
Just three years ago, Vine appeared to be a central player in the future of "snackable content." Its short-form style of messaging even aired in a Monday Night Football TV [...]
7 Intriguing Digital Marketing Stats From the Past Week
Performance Marketing
The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye:
How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement
Performance Marketing
Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake [...]
When to Hold, When to Fold: Quitting Social Media
Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic “Nice photo” from a bikini-clad person in [...]
‘Snackable’ Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?
Performance Marketing
When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us.
Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities
Performance Marketing
In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push [...]