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For months, brands have leaned heavily on Snapchat's biggest celebrities to run under-the-radar campaigns that subtly promote their products in the form of sponsored posts that are seen by influencers' millions of followers. Now those creators are beginning to mark branded content with disclaimers that adhere to the Federal Trade Commission's guidelines.
Unlike other platforms like Instagram and Twitter where social celebs typically have to clearly label their content as paid endorsements, sponsored content on Snapchat has been murky for marketers until recently.