Snapchat Influencers Start Labeling Social Endorsements as Paid Ads

FTC guidelines kick in with uptick in branded content

For months, brands have leaned heavily on Snapchat's biggest celebrities to run under-the-radar campaigns that subtly promote their products in the form of sponsored posts that are seen by influencers' millions of followers. Now those creators are beginning to mark branded content with disclaimers that adhere to the Federal Trade Commission's guidelines.