Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake Shelton, Adam Levine, Christina Aguilera and Pharrell Williams—and competing singers will tweet six-second videos of their interactions with animated objects.
The effort—which marks the first time Twitter has combined AR and television—will also entail 3D hashtags and custom stickers that can be used on Vine and Twitter. Four
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