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This Collective of Boutique Shops Is Looking to Challenge the Holding Company Model

Brand Marketing

For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo.

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Agency Calls Out PepsiCo President on Twitter, Challenging Him to Work With Small Shops

Brand Marketing

PepsiCo brand manager Brad Jakeman delivered a poignant speech at the ANA Masters of Marketing conference that had the industry buzzing in October.

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Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Convergent TV

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's [...]

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Facetime: The ANA Masters of Marketing Conference

Brand Marketing

The ANA Masters of Marketing conference kicked off in Orlando, Fla., with insightful talks from Mondelez’s Dana Anderson and Pepsico’s Bradley Jakeman, while magazine and media moguls rubbed elbows with [...]

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PepsiCo Exec Fears the Agency Model Won’t Bend, but May Break

Brand Marketing

The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer. 

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If You’ve Been Wanting a Pepsi-Branded Smartphone, It’s Apparently on the Way

Performance Marketing

PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.