This Collective of Boutique Shops Is Looking to Challenge the Holding Company Model

Meet the Hero Collective

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For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo. Hero Group, a small New York shop, wanted to find a way to help itself and others its size score big clients, so it formed the Hero Collective, a carefully selected group of agencies from different disciplines.

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